The 2025 Rolls-Royce Phantom Centenary Private Collection was created to celebrate 100 years of the Phantom nameplate. Limited to just 25 examples worldwide, each car was developed through Rolls-Royce Bespoke over more than a year, with designers, engineers and craftspeople studying the model’s heritage in exceptional detail.
Rather than relying on obvious commemorative features, the Centenary Collection approaches Phantom history as a layered narrative. The exterior references the elegant proportions of pre-war Phantoms through a bespoke two-tone finish in Super Champagne Crystal Arctic White and Diamond Black, intended to evoke the glamour of Hollywood’s golden age. The paint itself contains champagne-toned iridescent glass particles suspended within the lacquer, creating a subtle metallic depth that changes depending on light and viewing angle. Gold detailing appears throughout the exterior, including a reinterpreted Spirit of Ecstasy inspired by the original 1925 figurine. Formed from solid 18-carat gold and finished in 24-carat plating, it also features white enamel and a bespoke ‘Phantom Centenary’ hallmark. Even the traditional Rolls-Royce monogram badges are rendered in gold and enamel for the first time.
Inside, the Centenary becomes even more intricate. Rolls-Royce describes it as the most technically ambitious Private Collection model it has produced, with historical references embedded across almost every surface. The rear seating area was developed alongside a couture textile atelier using layered fabrics, golden embroidery and hand-finished detailing. Constructed from 45 individual panels aligned by hand, the composition contains more than 160,000 stitches and gradually reveals references to significant moments, locations and figures connected to Phantom history.
The front seats use laser-etched leather inspired by archival engineering sketches and internal project references from previous Phantom generations. Some motifs are deliberately subtle, including references to development codenames such as “Roger Rabbit,” linked to the marque’s relaunch in the early 2000s, and the seagull emblem associated with the original Phantom prototype.
Across the fascia sits the Anthology Gallery, a sculptural installation made from 50 vertically brushed aluminium fins arranged to resemble the pages of an open book. Each fin carries abstracted lettering drawn from a century of press coverage and commentary surrounding the Phantom. Changing with light and viewing angle, the installation gives the dashboard an architectural quality rather than functioning as decorative trim alone.
The stained Blackwood veneers are among the most demanding ever attempted by Rolls-Royce. Combining 3D marquetry, layered inks and 24-carat gold leaf, the door panels depict historic journeys linked to the Phantom lineage. Landscapes, maps and route lines are integrated directly into the veneer, tracing drives from the English coast to continental Europe and Australia. Picnic tables feature engraved illustrations of both the original 1925 Phantom I and the current Phantom VIII, linking the model’s first century with its contemporary interpretation.
The Starlight Headliner also incorporates historical references beyond its visual effect. Alongside embroidered constellations, it includes a mulberry tree motif inspired by the tree beneath which Sir Henry Royce was said to reflect and sketch ideas for the future of the Phantom line. References to Goodwood appear throughout the cabin as well, including embroidered bees inspired by the factory’s resident hives.
The 6.75-litre V12 engine is covered by an Arctic White shroud with 24-carat gold detailing, while the polished disc wheels feature 25 engraved lines on each wheel face, together forming 100 lines to mark the Phantom’s centenary year.
What distinguishes the Phantom Centenary Private Collection is not simply its rarity or materials, but the depth of storytelling embedded into almost every visible element. Rather than functioning as a conventional commemorative edition, it feels like a rolling archive of the Phantom nameplate interpreted through contemporary Rolls-Royce craftsmanship.